Strategy + Objects + Tactics = Winning Ideas

Ideas are a dime a dozen but with the with the right strategic plan and agreed-upon goals, you can create marketing messages that command attention. You and your creative team will have the marketing muscle to turn a good concept into qualified leads and profitable sales. The key is asking the right question and pushing for the best answers from your marketing and sales team. Make sure everyone is on the right page and agrees with the objectives and long-term goals. With that information at your fingertips, you and your outside creative agency can develop the right ideas and tactics that will reach the right audience at the right time. You can better justify the reason why your idea will work and get an OK to develop and execute it.

[blockquote class=””]With the right strategy plan, you can create marketing messages that command attention and gain more interest in your products and services. A good communications strategy blueprint works by asking a series of questions that you can use to develop your Marketing Communications Strategy Plan. Here’s some of the topics that should be covered before concepts are created: Marketing Environment; Marketing Objective; Key Fact; Promise; Target Audience; Persona-Based Audience; Net Impression.
[bqauthor]Len Feehan[/bqauthor][/blockquote]

Once your Communications Strategy Plan is complete and agreed upon, all marketing and creative strategies can be developed using this document. In essence, it becomes your blueprint for all marketing communications activity, and most importantly, your brand.

Download the Marketing-Communications-Strategy-Blueprint Questionnaire