Here’s an example of an extensive literature program developed for Drew Marine.
A consistent brand identity helps increase the overall company value. It helps in reinforcing its position in the marketplace, attracting better quality clients, and raising the perceived value of its products or services. Once you define a look and feel, it’s much easier to build off that core while maintaining consistency. This way you spend less time in meetings and more time marketing. It means spending less time trying to decide how to make things different for the sake of being different—and more time focused on selling and servicing the marketplace.
Drew Marine’s consistent literature designs helped spread its brand value while reducing the time and costs related to producing each brochure and product data sheet.