literature

Starting a new marketing coordinator position?

Starting a new marketing coordinator or management position can be nerve racking right from the start. This is especially true if you are new to B2B marketing and have a limited amount of experience creating marketing material. It’s tough to get going. The products are technical and you need get a good grasp of what they do and the audience for each each one of them. To complicate matters...

Use Featured Product guides and Interactive Programs at Trade Shows

Printers and graphic designers love trade shows because most clients fill their timesheets and presses with promotional and technical literature plus several product data sheets. Most B2B clients get carried away and produce more literature than needed. Even if they hand out most of it at a show, most time it ends up in the trash can. Attendees have limited room in their briefcase or carry-on bag to hold...

Strategy + Objects + Tactics = Winning Ideas

Ideas are a dime a dozen but with the with the right strategic plan and agreed-upon goals, you can create marketing messages that command attention. You and your creative team will have the marketing muscle to turn a good concept into qualified leads and profitable sales. The key is asking the right question and pushing for the best answers from your marketing and sales team. Make sure everyone is...