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Use Featured Product guides and Interactive Programs at Trade Shows
Printers and graphic designers love trade shows because most clients fill their timesheets and presses with promotional and technical literature plus several product data sheets. Most B2B clients get carried away and produce more literature than needed. Even if they hand out most of it at a show, most time it ends up in the trash can. Attendees have limited room in their briefcase or carry-on bag to hold...
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