B2B Marcom Strategy

Starting a new marketing coordinator position?

Starting a new marketing coordinator or management position can be nerve racking right from the start. This is especially true if you are new to B2B marketing and have a limited amount of experience creating marketing material. It’s tough to get going. The products are technical and you need get a good grasp of what they do and the audience for each each one of them. To complicate matters...

Strategy + Objects + Tactics = Winning Ideas

Ideas are a dime a dozen but with the with the right strategic plan and agreed-upon goals, you can create marketing messages that command attention. You and your creative team will have the marketing muscle to turn a good concept into qualified leads and profitable sales. The key is asking the right question and pushing for the best answers from your marketing and sales team. Make sure everyone is...

Lead nurturing leads to more sales

Once you get a lead, what do you do with it. Some are ready to buy so don’t be afraid to ask for the order. Most of your leads start by browsing or researching for the right product or service to fit their needs. Those leads need to be nurtured into a business relationship that’s filled with trust and reliability. The best way to accomplish this in an effective...