Top B2B Headline Phrases for Content Marketing Posts

Thought-leadership through content marketing should be a priority for any business trying to spread their firm’s expertise. When you are trying to create content on LinkedIn, and other B2B media resources, one of the first questions is: “What should you post?  BuzzSumo, one of the top content marketing tools, analyzed 10 million articles on LinkedIn and found that headlines like: The future of”  — “Number of ways to… — How...

Do You Have the Right Answers for Your Agency’s Client Discovery Meeting?

Use this Client’s Guide for Your Digital Marketing Agency’s Discovery Meeting You need help generating business from your website and decide on using outside digital marketing support. Whether you go with a freelancer with specific expertise, a consultant with a broader marketing background or a full-service agency, you want to make sure they learn your business strengths and weaknesses as quickly as possible.  Be honest with them right from...

Starting a new marketing coordinator position?

Starting a new marketing coordinator or management position can be nerve racking right from the start. This is especially true if you are new to B2B marketing and have a limited amount of experience creating marketing material. It’s tough to get going. The products are technical and you need get a good grasp of what they do and the audience for each each one of them. To complicate matters...

Prepping for the trade show season

If you’re in marketing communications (or responsible for it), now is the time to start preparing for upcoming trade shows. The season is right around the cover and regardless of the booth size, planning ensures success. Here are some ways you can make your next tradeshow is worthwhile and successful. • Prioritize the products and services you will be featuring at each show. • Find out which products will...

Enhance Your Trade Show Booth With Video

Trade show presentations played on a video loop can make potential customers take notice of your display. Creating a video presentation with your message supported by professionally edited motion graphics is a cost effective way to increase your results. There are three separate and distinct approaches to using corporate video in a trade show venue: Attraction: This video attracts people to your booth allowing you to engage them in...

3D Animation Demo

Here’s an example of a 3D animation depicting the how fuel cells could work to charge cell phones. To develop this demo, we worked with the scientists at Foamex and developed a storyboard and then called up Kenn Macintosh of Animations Unlimited. Kenn purchased some of the stock  3D images and created the rest. Demo helped Foamex commercial development team sell the project to investors and board of directors....

Use Featured Product guides and Interactive Programs at Trade Shows

Printers and graphic designers love trade shows because most clients fill their timesheets and presses with promotional and technical literature plus several product data sheets. Most B2B clients get carried away and produce more literature than needed. Even if they hand out most of it at a show, most time it ends up in the trash can. Attendees have limited room in their briefcase or carry-on bag to hold...

Strategy + Objects + Tactics = Winning Ideas

Ideas are a dime a dozen but with the with the right strategic plan and agreed-upon goals, you can create marketing messages that command attention. You and your creative team will have the marketing muscle to turn a good concept into qualified leads and profitable sales. The key is asking the right question and pushing for the best answers from your marketing and sales team. Make sure everyone is...

Lead nurturing leads to more sales

Once you get a lead, what do you do with it. Some are ready to buy so don’t be afraid to ask for the order. Most of your leads start by browsing or researching for the right product or service to fit their needs. Those leads need to be nurtured into a business relationship that’s filled with trust and reliability. The best way to accomplish this in an effective...

Create a richer client relationship

Know your prospects lifecycle and nurture it Your potential client’s lifecycle is often a long process made up of many steps. So, make sure you give your visitors, leads and prospects clear next steps at each stage. Create a valuable customer relationship by guiding them at their own pace through the process of research, inquiry, purchase and use. Stages of the decision process: Unaware Prospects: These leads have unique...