Create a richer client relationship

Know your prospects lifecycle and nurture it

Your potential client’s lifecycle is often a long process made up of many steps. So, make sure you give your visitors, leads and prospects clear next steps at each stage. Create a valuable customer relationship by guiding them at their own pace through the process of research, inquiry, purchase and use.

Stages of the decision process:

Unaware Prospects: These leads have unique requirements and have just begun searching for information — but they do not  know if  your company can address it.

Interested Prospects: Your lead has discovered you and opted into receiving more content, but has not requested anything yet. Take the opportunity to learn more about what the lead is looking for and look for signs that indicate when they are ready to buy.

First-time Clients: Your lead has decided to start a relationship with you by trying out your product or service. Keep communicating with this client and make sure their needs have been met or you’ll be missing a major opportunity for a long-term customer.

Regular Clients: Regular clients are tremendous assets. Get to know their experience with your product/service and you will discover that their motivations will make your future marketing efforts smarter and lead to future purchases and upgrades.

Passionate customers: Turning your clients into passionate brand advocates is the most powerful thing you can do! Doing so can rapidly expand your company’s reach and credibility.

As you start understand your website’s content that will bring leads to you, new opportunities emerge to make your marketing investment even more relevant. Optimizing your content to the different stages of the client lifecycle is key to your success.