March 7, 2014

Prepping for the trade show season

If you’re in marketing communications (or responsible for it), now is the time to start preparing for upcoming trade shows. The season is right around the cover and regardless of the booth size, planning ensures success. Here are some ways you can make your next tradeshow is worthwhile and successful. • Prioritize the products and services you will be featuring at each show. • Find out which products will...