March 2014

Prepping for the trade show season

If you’re in marketing communications (or responsible for it), now is the time to start preparing for upcoming trade shows. The season is right around the cover and regardless of the booth size, planning ensures success. Here are some ways you can make your next tradeshow is worthwhile and successful. • Prioritize the products and services you will be featuring at each show. • Find out which products will...

Enhance Your Trade Show Booth With Video

Trade show presentations played on a video loop can make potential customers take notice of your display. Creating a video presentation with your message supported by professionally edited motion graphics is a cost effective way to increase your results. There are three separate and distinct approaches to using corporate video in a trade show venue: Attraction: This video attracts people to your booth allowing you to engage them in...